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Introduction

Welcome to the OpenGTM documentation site. This guide will serve as your comprehensive manual to understanding and utilizing the OpenGTM platform, a leading-edge tool designed for the modern go-to-market (GTM) professional. Below is an introduction to OpenGTM, its core principles, and how to navigate these documents to best use the platform. Keep in mind that this documentation is a work in progress, so don't be hesitate to reach out if you see something missing or out of place.

What is OpenGTM?

OpenGTM is a revolutionary machine learning-powered platform providing customer persona and attribute discovery and ranking. It dramatically accelerates the process of understanding customer needs and market dynamics without the significant investment required by traditional studies. With OpenGTM, you'll leverage:

  • ML-powered Customer Persona and Attribute Discovery and Ranking: Eliminate the wait and inaccuracies associated with costly studies and time-consuming analyses.
  • Win Propensity and Customer Persona Fit Scores: Obtain real-time opinions on the health of your sales pipeline, looking beyond mere activity and conversation data.
  • Close Date Predictions, Deal Amount Predictions, and Time-Series Forecasting: Equip your team with accurate predictions to close deals faster, forecast more precisely, and quickly move away from poor-fit deals.

Core Principles of OpenGTM

OpenGTM is built on innovative and experience-driven principles:

  1. The Best Solution Wins: Contrary to the belief in consolidation by big tech, OpenGTM advocates for specialized, best-in-class solutions that truly address user needs.
  2. Evolving GTM Intelligence: We view GTM health as a dynamic intelligence net rather than a static line of activity. It involves understanding beyond the obvious metrics and integrating nuanced insights for a comprehensive view.
  3. Immediate, Accurate Insights: Modern GTM demands real-time, precise insights over traditional, tedious analyses. OpenGTM is your partner in achieving instant alignment and actionable insights.
  4. Ecosystem Harmony for Success: Break down silos and foster a harmonious environment for sustained and faster GTM success. OpenGTM encourages a unified approach for all stakeholders involved.

How to use the docs

Our documentation, is designed to be user-friendly, enabling you to find information swiftly and effectively. Here's how you can get the most out of it:

  • Getting Started: Familiarize yourself with OpenGTM through our introductory guides and tutorials.
  • Features and Benefits: Delve into detailed explanations of all the features OpenGTM offers and understand how they benefit your GTM strategy.
  • Best Practices: Learn from industry experts on leveraging OpenGTM for maximum efficiency and results.
  • Troubleshooting and Support: Access our comprehensive FAQs, troubleshooting guides, or contact support for any assistance.

As you navigate through the documentation, you'll find helpful tips, illustrative examples, and deep dives into each aspect of OpenGTM. Whether you're a new user or looking to maximize your existing setup, these documents are your gateway to mastering OpenGTM.

Welcome aboard, and here's to transforming your GTM strategy with OpenGTM!